Why should a therapist have a website?

Whether you're a Licensed Clinical Social Worker, a psychologist, a psychiatrist, or other professional in the mental health field, your most important goal is to build trust with your clients. You want your clients to feel comfortable sharing their deepest feelings and to know that they're safe being vulnerable with you. Where there's no trust, there are no break-throughs and no resolutions to their personal conflicts.

How do you build trust with a client if you haven't yet met?

Trust-building starts with a client's very first impression of you. Unfortunately, mental health provider directories offered by insurance companies, Psychology Today, etc. don't give much of an opportunity for potential clients to get a feel for what differentiates one therapist from another or what it would be like to work with you, personally. You want to stand out. You want to give potential clients a reason to choose you.

What are the benefits of having a website?

  • Offer clients information about your specialties, therapeutic approach, education, etc.

  • Share testimonials to build trust

  • Target your preferred clients to help make it easier for them to find you

  • Screen out clients that might not be the right fit

  • Save time by letting clients fill out history and consent forms prior to their appointment

  • Schedule appointments online

  • Accept online payments

 

I can help you build a professional online presence, promote your practice, and most importantly, build trust with potential clients.

Have a website you'll be proud to share

 

Unlike some web design services that specialize in sites for therapists, I offer a completely personalized website created just for you. Your site won’t include dead links or generic text that you’ll find on other therapist’s sites. I’ll help you show your personality with unique content in your own words*, so clients can get to know and trust you.

*Want your words to shine? I offer copywritingcopyediting, and graphic design services for an additional fee.

Here's an idea of what your site can include ...

  • Home/Introduction

  • About you (with photo and/or video)

  • Specialties

  • Treatment modalities/therapeutic approach 

  • Education, certifications, and trainings 

  • Professional affiliations and memberships 

  • Client testimonials

  • Contact form

  • Appointment scheduling

  • Rates, insurance accepted, cancellation policy

  • Ability to accept online payments

  • Links and resources

  • Downloadable content (e.g., confidentiality agreements, history, consent forms, etc.)

  • Blog

  • FAQs

Additional features:

  • Links to mental health resources (local and national)

  • Lists of local and online support groups

  • Info about treatment modalities in layperson’s terms (e.g., What is cognitive behavioral therapy?, etc.)

  • General information about your specialties (e.g., What is depression?, etc.)

  • Links to inspirational and empowering content (e.g., TED talks, speeches, videos, articles, books) 

  • Other recommendations/resources

And why would you include all this?

Once again, it's about building trust.

By providing a treasure-trove of helpful information and resources on your website, it implies to potential clients how much more you can offer them in person. 

So now I have to ask... how does having your own website make you feel?

writedesignbynancy@gmail.com

805.380.5528

P.O. Box 1752
Thousand Oaks, CA 91358

Let's discuss your project!

© 2019 by Nancy Kanter, Write Design Done Right