How can a website help your law practice?

Every attorney should have a content-rich, informative, and client-focused website to promote their practice to new and existing clients. The goal of your website is to build trust with your current and potential clients, share your knowledge, and allow new clients to find you.

Your website should ...

  • offer information about your specialties, approach, education, etc.

  • share testimonials to build trust

  • target your preferred clients to help make it easier for them to find you

  • screen out clients that might not be the right fit

  • interface with practice management software

  • improve your SEO rankings 

  • automate tasks like payments and appointments

How do clients find out about you?

Prospective clients will come to your website from two areas -- referral or search.

If it’s from a referral, you already have a leg up on the competition. The person who referred you has essentially given their testimonial or endorsement. But even then, the first thing a potential client will do is look you up online.

 

Whether they first hear about you from a referral or from a Google search, this is your chance to target the type of client you want and the types of issues you want to focus on. In both cases, you are trying to build credibility and trust. Therefore, it’s important to have a professional-looking and easy-to-navigate website that:

  • highlights your best attributes

  • shows you are an expert through education, experience, and easy-to-understand legal content*

  • provides social proof through testimonials or third-party reviews

  • sets you apart through photos, videos, and personal touches

*I can help make your words shine — copywritingcopyediting, and graphic design services are available for an additional fee.

What makes clients trust you?

Your website conveys how you practice law. Clients want to know that they are hiring someone who is going to do a good job. So how do they determine that? How do you build credibility? 

You can include the following in your website:

  • Biographical information -- show who you are and your commitment to your practice

  • Testimonials -- let others tell your story

  • Video -- give potential clients a feel for you

  • Legal knowledge -- share your expertise and get found online for what you know

  • Personality -- show how you are unique

  • Practice management software integration -- give your clients access to their information

And why would you include all this?

Having a website that clearly articulates your practice and displays your knowledge can help you get the right clients. I can help you build a professional online presence, promote your practice, and most importantly, build trust with potential clients.​

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